Privacy policy

At FSport AB (publ) (hereinafter "FSPORT" or "we"/"us") we process personal data about our customers and visitors to our websites ("you"). Our ambition is to handle your personal data with care, keep it secure and comply with data protection legislation. FSPORT is active in so-called "performance marketing" and "lead generation" on the internet, with headquarters in Sweden.

**Purpose of the Privacy Policy

The purpose of this policy is to explain when, why and how we process information that may relate to you ("personal data"). The policy also provides important information about your legal rights. This policy is not intended to replace any rights you may have under data protection law.

1. Who takes care of your personal data?

FSport AB (publ), based in Sweden with address Kungsporten 4A, 427 50 Billdal, bears the main responsibility for taking care of your personal data (your data controller). The controller means the company that determines the method and purpose of processing personal data.

It is important to emphasise that although we are the main controller of your personal data, information may be stored in databases that are accessible to other companies. When accessing your personal data, all companies must comply with the standards set out in this policy.

2. What personal data do we process?

We may process the following personal data about you:

  • Name
  • Birth details
  • Email address
  • Password
  • IP address
  • Location data
  • Website usage
  • Personal preferences and opinions

3. What do we use your personal data for and when do we process it?

FSPORT will collect information directly from you when you use our services or visit our websites.

We use your personal information to

  • analyse information in our systems and databases to provide a better service and user experience
  • improve and target adverts you receive from us
  • register you on an online forum or community, if we make one available, where you can post or leave comments
  • fulfil or exercise any of our legal obligations or rights.

We will only process your personal data for the purposes set out in this clause 3, and where we are sure that

  • you have authorised us to use it in that way; or
  • the use of your personal data is necessary to support the "legitimate interests" we have as a business (e.g. to improve our products or carry out analyses on the data we aggregate in our business), in a way that is proportionate and respects your privacy.

4. Who do we share your personal data with?

We work with a number of third parties who help administer our business and perform services. These third parties may sometimes need access to your personal data.

  • Our analytics service providers (e.g. Google), who process personal data for their own purposes as data controllers. Please read our cookie policy below to see how you can prevent access to your personal data by analytics providers.
  • Service providers or processors who process your personal data on our instructions, such as cloud services.
  • Any subsidiaries we may establish in other countries in the future, inside or outside the EU/EEA.
  • If we have a legal obligation to disclose data, or are required to do so to protect our interests or safety.
  • If we sell, buy or reorganise any business or assets, or if our assets are acquired by a third party.
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